UNHUMAN: A James "Yaya" Hough Exhibition Hero

UNHUMAN: A James "Yaya" Hough Exhibition

Exhibition
XR
4 weeks [2022]Carnegie Museum of Art

A temporary, interactive exhibition that showcases artist James "Yaya" Hough's illustrations while communicating his critiques of America's incarceration system.

context

The Artist

James "Yaya" Hough is a formerly incarcerated illustrator. His work reflects his personal experience in prison and his main goal is to spark conversation about the oppressive US prison system by use of jarring symbolism.

UNHUMAN: A James "Yaya" Hough Exhibition - The Artist 1
concept

Designing the Exhibit

Bringing Yaya's artistic symbols out into a physical space that educates visitors about the dehumanization he experienced in prison. Meaningful motifs include lightbulbs, single file lines, holes, missing facial features, cameras, and the colors pink and yellow.

UNHUMAN: A James "Yaya" Hough Exhibition - Designing the Exhibit 1
process

Spatial Planning

Brainstorming engaging, educational interactions, and designing the exhibition space with intention.

UNHUMAN: A James "Yaya" Hough Exhibition - Spatial Planning - Aerial View
UNHUMAN: A James "Yaya" Hough Exhibition - Spatial Planning - Layout Plans
UNHUMAN: A James "Yaya" Hough Exhibition - Spatial Planning - Sequence Sketch
UNHUMAN: A James "Yaya" Hough Exhibition - Spatial Planning - Perspective Sketch
interaction

Visitor Experience

Learning not just about a single artist, but the larger message he seeks to send as you walk through this series of interactive environments.

UNHUMAN: A James "Yaya" Hough Exhibition - Visitor Experience 1
UNHUMAN: A James "Yaya" Hough Exhibition - Visitor Experience 2
UNHUMAN: A James "Yaya" Hough Exhibition - Visitor Experience 3
UNHUMAN: A James "Yaya" Hough Exhibition - Visitor Experience 4
UNHUMAN: A James "Yaya" Hough Exhibition - Visitor Experience - Aerial View 1
UNHUMAN: A James "Yaya" Hough Exhibition - Visitor Experience - Aerial View 2
UNHUMAN: A James "Yaya" Hough Exhibition - Visitor Experience - Elevations
gallery

Building It Out

Visualizing the space in scaled, physical form.

UNHUMAN: A James "Yaya" Hough Exhibition - Building It Out 1
UNHUMAN: A James "Yaya" Hough Exhibition - Building It Out 2
UNHUMAN: A James "Yaya" Hough Exhibition - Building It Out 3
UNHUMAN: A James "Yaya" Hough Exhibition - Building It Out 4
UNHUMAN: A James "Yaya" Hough Exhibition - Building It Out 5
reflection

Space as a Medium

As someone with a fine arts background, I had mostly created work that was purely visual and not iterative. This project taught me that designing an experience within a physical environment takes endless rounds of ideating, prototyping, and presentations. I learned skills such as scaling type, 3D modeling, giving and receiving feedback, and empathizing with hypothetical guests. Thank you to Daphne for guiding me through this experience and providing me with resources!

Programs

  • SketchUp
  • Adobe PS/Ai
  • littleBits

Roles

  • Exhibit Designer
  • Experience Designer
  • Spatial Designer
  • Graphic Designer

Skills

  • Design Research
  • 3D Modeling
  • Parti Diagramming
  • Spatial Design
  • Branding
  • Storyboarding
  • IoT
  • Prototyping
  • Presentation